Instead, ita#39;s possible that customers may repeatedly purchase a product or service, or exhibit aquot;behavioral loyalty, aquot; for reasons other ... 2002, CORNELL UNIVERSITY receive their desired incentive) rather than to the brand.2 Because of that possibility, ... aquot;Service Failure and Loyalty: An Exploratory Empirical Study of Airline Customers, aquot; Journal of Services Marketing, Vol. ... Notes: Standard deviations are shown in parentheses next to the FEBRUARY 2002 Cornell Hotel and Restaurantanbsp;...
Title | : | The Cornell Hotel and Restaurant Administration Quarterly |
Author | : | |
Publisher | : | - 2002 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works: