Max-e-marketing in the Net Future
Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.For Mercedes owners experiencing problems on the road, emergency help is a GPS signal away. ... When Garden.com began analyzing its online customers by their experiences and behavior rather than by traditional demographic segments, anbsp;...
| Title | : | Max-e-marketing in the Net Future |
| Author | : | Stan Rapp, Chuck Martin |
| Publisher | : | McGraw-Hill Companies - 2001-01 |
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