Handbook of Research on Global Diffusion of Broadband Data Transmission

Handbook of Research on Global Diffusion of Broadband Data Transmission

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Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.In 2001, NZa#39;s ADSL products were the third lowest-priced (megabyte per second downloaded) in the OECD (Howell, 2003) ... Iceland, despite the presence of much more severe data caps on international traffic (100Mb per month, compared toanbsp;...


Title:Handbook of Research on Global Diffusion of Broadband Data Transmission
Author: Dwivedi, Yogesh K.
Publisher:IGI Global - 2008-02-28
ISBN-13:

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