Consuming Reality

Consuming Reality

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Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.Ford had input into casting, named the show after its own advertising campaign, and helped choose settings that would best display its product. Similarly, Toyota advertised its 4 Runner SUV on the RTV series bearing the unwieldy title of Global Extremes: Mt. Everesta€”4Runners of Adventure (OLN, 2003). ... This would explain why products and services provided by American Express, Mitsubishi, andanbsp;...

Title:Consuming Reality
Author: June Deery
Publisher:Palgrave Macmillan - 2012-05-03

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