A Short Course in International Marketing Blunders

A Short Course in International Marketing Blunders

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The companya#39;s a€œanything goes wrong and wea#39;ll fix ita€ 12, 000-mile/1-year warranty a€”called a€œone of the most generousa€ in the businessa€”was extended to cover all 1989 Yugo models for 40, 000 miles or 4 years. But still, too few cars to keepanbsp;...


Title:A Short Course in International Marketing Blunders
Author:
Publisher:Librix.eu - 2009
ISBN-13:

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